Small businesses are no longer cutting edge by calling themselves “green.” Big corporations like Wal-Mart and Nike down to the corner café are cultivating a greener image as consumer demand for environmentally responsible products and operations quickly goes mainstream. What this means:  Businesses genuinely trying... 

We make marketing blunders when we don’t know who it is we’re marketing toward or when we try to treat all of our customers the same way. The truth is that our customers are not the same. They don’t take to marketing the same way, they don’t want the same things and they’re not equal in what they mean to our business.... 

There’s nothing difficult about heading to Twitter and creating an account to represent your business. What is difficult is knowing what kind of account you want to create and the voice you’ll be using with it.  That takes some thinking about.  There are many different types of Twitter accounts that you can create. ... 

PANTONE Fashion Color Report Fall 2010 features the top 10 colors for women’s fashion for fall 2010, along with designer sketches, quotes and headshots. “Mindful of consumers’ need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes... 

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