As sales people, we are always looking for refferals.  It’s great to get a referal from someone as it means that you are trusted and worth mentioning to someone. What about the flip side of this?  Have you ever referred a potential client to one of your clients?  Imagine how you client would feel if you did... 

A guerrilla positioning story tells your specific niche the following: 1. What your corporate values are and what you represent 2. What you offer and specifically what business you are in 3. What makes you unique, and distinct 4. What you do better than anyone else 5. Who loves to do business with you (your target markets) ... 

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