A guerrilla positioning story tells your specific niche the following: 1. What your corporate values are and what you represent 2. What you offer and specifically what business you are in 3. What makes you unique, and distinct 4. What you do better than anyone else 5. Who loves to do business with you (your target markets) ... 

My first thought while reading this book: “Uh-oh, I’ve done that.  And that.  And that.  Oh – and I still do that.  Oops!” It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing,” by marketer Olalah Njenga. Njenga sent me this book, offering 37 anecdotes... 

A few weeks ago Shawn Collins, co-founder of Affiliate Summit, was kind enough to send me a review copy of  “Internet Marketing from the Real Experts.”  This softcover book is a collection of tips from well-known Internet marketers. It’s billed as “3 minute lessons on affiliate marketing, email marketing, search... 

Engineering researchers at the University of Florida have created a novel plastic surface by dint of mimicking the random shape and patterns of the minute hairs that grow on the bodies of spiders. The result is a water phobic surface where droplets skitter across it like ball bearings tossed on ice. Wolfgang Sigmund, a... 

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