A guerrilla positioning story tells your specific niche the following:
1. What your corporate values are and what you represent
2. What you offer and specifically what business you are in
3. What makes you unique, and distinct
4. What you do better than anyone else
5. Who loves to do business with you (your target markets)
Guerrillas position through stories and conversations
The first step in positioning through social media is to get to know your audience intimately. Commonly referred to as social media monitoring tools, guerrilla intelligence tools allow you to sort through the millions of possible blog posts, Tweets, and videos honing in on relevant conversations by your target market. Once this target market has been identified, and their true needs, wants, communications style and culture has been determined then the conversation begins. It’s not a sales pitch, it’s a series of questions, value added content, and engaging conversations using multiple social media. Over time each of these little interactions forms and tells your positioning story. How you answer questions, share information and produce content must be consistent with your brand and the positioning story you want to tell.
Guerrilla Social Media Marketing – Copyright 2010 Jay Conrad Levinson – Shane Gibson & Entrepreneur Press
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