Business leaders, especially those of us interested in technology as a way of propelling business, are often inundated with information about the next “big thing”.  Existing in the blogosphere are herculean chunks of information about upcoming tools on the technology tarmac that will be changing lives and jobs in the... 

We make marketing blunders when we don’t know who it is we’re marketing toward or when we try to treat all of our customers the same way. The truth is that our customers are not the same. They don’t take to marketing the same way, they don’t want the same things and they’re not equal in what they mean to our business.... 

There’s nothing difficult about heading to Twitter and creating an account to represent your business. What is difficult is knowing what kind of account you want to create and the voice you’ll be using with it.  That takes some thinking about.  There are many different types of Twitter accounts that you can create. ... 

What are some of the key trends affecting small businesses?  And more importantly, what do these trends mean and what kind of opportunities will they lead to for your business? These are the questions we answered in a recent webinar I hosted for the Intuit Community. I was joined by a special guest:  Ivana Taylor.  We... 

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