According to Leatrice Eiseman, executive director of the Pantone Color Institute and the head of the Eiseman Center for Color Information and Training, buyers may want to look to the past, present and future to get a sense of coming color trends. “The big picture theme is a Mosaic of Color and Style,” she says. “This reflects cultural, universal time frames and seemingly disconnected elements. Though new technologies continue to reinvent the future, we may notice some things have a vaguely nostalgic feeling.”
The interest in making everything old new again stems from, yes, the current economy. “Since people are thinking about the economy, that’s telling us some of the styling of the past isn’t discarded, but instead brought back in a new way. What’s important today is to think in terms of practicality. People are going to ask themselves, gee, I already have six pairs of black shoes, so why do I need another pair? Retailers are going to want to give them something new, and this is where color plays an important role. For example, maybe a consumer is drawn to a purple car, but when they get to the show room they decide to go with the black version. But you need to have that purple car to get their attention.”
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